Event Sponsorship Agreement Template

Are you hosting an event and finally have a "yes" from a sponsor and wonder -- now what??

We've got you COVERED!

This Event Sponsorship Agreement will help you outline the responsibilities and expectations when working with a headline sponsor (or any other level of corporate sponsorhip) to monetize your event. Regardless of what kinds of signage, ads, deliverables, giveaways, or other services you are providing for a brand, this agreement will fairly protect both parties and make sure you are both on the same page (literally!)

This template is perfect for anyone who is or who wants to support their event (whether virtual or physical) through sponsorship and wants to have a professional, clear and concise agreement outlining how they will be working with a sponsor, at any level. Make sure you won't scare off sponsor by being able to confidently click SEND with an agreement that can be taken seriously -- just like you.

This agreement contains clauses covering: 

• Event details - date, time, location

• Sponsorship Benefits/deliverables

• Details for the length, frequency and timing of deliverables

• Option for exhibit booth display

• Any sponsored content or ad on other supporting channels/media

• Giveaway details

• Product obligations for sponsor (including timing)

• Payment

• Indemnification

• Independent contractor status

• Intellectual property protection for both parties

• Optional Licensing language for deliverables/sponsored content

• Termination and cancellation

• Force majeure clause

• Plus ALL the legalese to protect YOU

Suggested Workflow: 

Discuss the nature of event (location, date, vision, deliverables, price, if sponsor will be coming up with content/ideas of integration or activation points, or if event will). Include guest appearance or other giveaway/product tie-in or affiliate relationship for ticket sales? Close by telling the client you will send over the agreement.

Customize this agreement to fit what you have worked out with the company to fill in all of the gaps and get everyone on the same page. (send over for e-signatures to make it easy, use hellosign, dubsado, etc.)